Not too many years ago, compiled lists were looked at as cheap, low quality lists that were best used for saturation mailings.  There were only a handful of real compilers...and traditional brokers largely stayed away from incorporating these files into their campaigns.  But today, compiled files are offered by many different companies and include an array of selections that are integrated into campaigns of all types, including those of the most affluent mail offers.  The increase in use of the compiled names can be attributed to: